The most ridiculous piece of football news this week concerns the sports television channel Setanta. The supposed rival channel to Sky has gone under with millions of pounds outstanding. They could not even meet the latest payment that was due to the clubs. This is a clear breach of contract by Setanta Sports. The matches they had exclusive broadcast rights for will now be sold to the highest bidder. That is a polite way of saying they will be snapped up by Sky.
Opinion on the failed channel was mixed to say the least. One criticism was the Premiership games often lacked variety with one team in particular screened regularly. Any non subscribers who were considering signing up must be heaving a huge sigh of relief. Getting your money back in this scenario can sometimes be a struggle.
Presumably this means the return of Sky’s Prem Plus package. Why they cannot just keep all the games in one package is beyond belief. If a customer subscribes to Sky sports, they should not have to fork out to see some more live Premiership football. It is just a ploy to squeeze some more money out of the loyal customer base. In the present economic climate these tactics are not welcome.
The reasons for the demise of Setanta Sports are not clear although they had obviously bitten off more than they could chew. Whether you like them or not Sky are an established giant when it comes to sport on television. Now that Setanta has come and gone there is only one real solution for sports on television.
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Sunday, 28 June 2009
Setanta Sports Goes Bust
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8 comments:
Well written article, and I agree entirely. Thank you for your fresh point of view. Keep up the good work.
Thanks, glad i am not owed any money by Setanta.
There is definitely room in the market but need a more refined business model.
Need a heavyweight like ESPN to take on Sky
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Re: annoying plastic trumpet.
Call me old fashioned but give me the air horns we used to use any day of the week.
Setanta Sports was formed in 1990 to facilitate the broadcasting of Irish sporting events to Irish expatriates.
Hmmm, that explains everything.
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